The 4th World Marketing Forum and the 53rd National Marketing Conference, hosted by the Philippine Marketing Association (PMA) in collaboration with the Asia Marketing Federation (AMF), put the spotlight on Manila as a regional thought hub.
The four-day summit, held from Nov. 5 to 8, addressed critical topics shaping the future of marketing, including artificial intelligence, sustainability and next-generation consumer engagement strategies.
Drawing around 2,000 participants, the event brought together delegates from 19 countries, including Japan, Thailand, Indonesia and Bangladesh. It showcased Manila’s role as a hub for regional thought leadership in marketing and emphasized collaboration to address global and regional challenges.
The summit began with an exclusive Ambassador’s Night at Casa Buenas, Newport World Resorts, where PMA president Kathy Mercado welcomed international delegates and set the stage for discussions on marketing’s evolving role in driving economic growth and innovation across Asia.
The evening laid the groundwork for the insights and connections that would unfold over the next three days.
The World Marketing Forum took center stage at the Newport Performing Arts Theater, capturing attention with a Star Wars-themed presentation.
The forum featured global marketing luminaries, including Philip Kotler, who joined virtually to discuss strategies for resilience and adaptation in a rapidly changing business environment.
AMF founder Hermawan Kartajaya shared insights on emerging trends, while speakers from PwC, Nielsen and StoryIQ explored the transformative potential of artificial intelligence and data-driven marketing in shaping consumer insights and engagement.
