Decathlon Philippines announced two remarkable milestones to close 2024: the reopening of its very first store in the Philippines: a refreshed and renewed flagship store in Alabang, and the grand opening of an even bigger city concept store in Iloilo City.
These developments put even more emphasis on Decathlon’s mission of empowering Filipinos through the wonders of sports while strengthening its continued commitment to make sports accessible to all.
Since its opening in 2017, Decathlon Alabang has held a special place as the first Decathlon store in the Philippines. Located in Festival Mall Alabang, the flagship store has been a core hub for sports enthusiasts across the region.
The store underwent a major renovation in November to provide an upgraded customer experience, reflecting Decathlon’s commitment to accessibility, progress and innovation.
“Indeed, after 7 years in the country,
Decathlon went back to its roots and went on a mission to make Alabang the best flagship store in terms of its offer, services, and best-in-class customer experience of the country,” said Ben Gauthier, Decathlon Philippines’ Regional Director.
