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Thursday, May 23, 2024

Chatting with fam and friends is now more exciting with the newest Viber Lens

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Viber, one of the world’s leading apps for free and easy communication, is taking our daily convos (and tea updates!) with family and friends, and colleagues up a notch by giving us more room for creative expression. It’s bringing more fun and color to our chats with the all-new Viber Lens.

Teaming up with Snap Inc., the tech company behind Snapchat, Viber is adding the magic of augmented reality (AR) to its in-app camera with the first batch of its Viber Lenses—30 attention-grabbing camera filters like animal masks, fantasy effects, Bitmoji avatars, and your favorite Viber characters. This definitely injects some playfulness to your chats with your family and friends.. How does it work? Just simply launch Viber’s camera within your chats and pick a filter. Take a snap or a clip and send away and get the fun times started. That’s how easy it is to use!

And it’s not ending there. True to its goal of giving users endless options when it comes to expressing themselves and having dynamic and authentic conversations, Viber is also planning to add at least 20 additional lenses each month to keep the fun going. Some Lenses also allow you to change colors or the stickers that appear on the screen to give the lens your own personal lewk. You can also tinker with branded lenses from partners like World Health Organization, World Wildlife Fund, and FC Barcelona to show your support for important issues or cheer for your fave sports team! 

You can also experience more and more AR magic soon as Viber is working with brands like Globe and Filipino creatives like Leeroy New, Anina Rubio, and Jappy Agoncillo to create exclusive Viber Lenses for its users in the Philippines.

 “By implementing this technology, Viber Lens helps empower our user’s creativity in making simple communication more entertaining and vivid. It gives them more freedom on how they relay their thoughts and feelings to whoever they’re talking to, all while having a little fun,” says Rakuten Viber Senior Director for APAC David Tse. “With this partnership with Snap’s most advanced AR capabilities, we’re excited to usher in a new way of messaging while keeping true to our commitment to high-security standards for all messages, video, and images sent over the app.” 

“Viber has always found ways to build a more creative and engaging environment for our users with tools that empower them to safely communicate with expression and joy and deepen their relationships,” says Rakuten Viber VP for Product Development Nadav Melnick. “This is an exciting addition to our already wide suite of features that allows our users to communicate genuinely, playfully, and expressively.”

 “We’re thrilled and honored to be the first in the market to partner with Viber in bringing exciting AR filters exclusively made for Filipino users,” says Rina Siongco, Head of Get Entertained Tribe at Globe. “Just like Viber, Globe also believes that staying connected with loved ones, especially now that we’re apart, can be more meaningful and uplifting with innovative features like Viber Lens.”

Keeping in touch now is not only uncomplicated, it’s also become more delightful and dynamic with Viber Lens. 

Viber Lenses are now available in the Philippines for iOS (Viber version 15.5.5 and up) and Android (Viber version and up). Local lenses are available starting Viber version 16.0 and above. Update your Viber to add AR magic to your conversations!


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