Tuesday, May 19, 2026
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Mimiyuuuh joins Bea in lipstick campaign

From looking at Avon brochures to being in one of them, social media sensation Mimiyuuuh has made it. 

In her first beauty endorsement, Mimiyuuuh joins Bea Alonzo for the Power Stay Lightweight Matte Lipstick campaign that celebrates women empowerment.

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Mimiyuuuh and Bea Alonzo star in Avon’s Power Stay Lightweight Matte Lipstick campaign that celebrates women empowerment.
Mimiyuuuh and Bea Alonzo star in Avon’s Power Stay Lightweight Matte Lipstick campaign that celebrates women empowerment.

“First beauty endorsement ko ito… tapos Avon pa!” Mimiyuuuh enthused during a briefing with the Avon team. The vlogger joins Avon Philippines’ premiere roster of ambassadors including Alonzo, Angel Locsin, and Jennylyn Mercado. 

The 10-hour smudge-proof Power Stay lipstick campaign tells the story of the long-running revolution for women’s causes, which the company has consistently supported for 135 years. 

Power Stay lipstick boasts a 10-hour smudge-proof formula.
Power Stay lipstick boasts a 10-hour smudge-proof formula.  

“Over the years, both Bea and Mimiyuuuh have maintained their positions in the limelight not just because of their talent, but also because of their drive to become a better version of themselves and their commitment to their craft. And just like the Avon Power Stay Lightweight Matte Lipstick, there’s no doubt these two will be on our lips for a long time,” the company said in a statement. 

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