ABS-CBN Entertainment’s newest primetime series Init sa Magdamag earned six million views on YouTube on its pilot week. With an average view of one million, the show earned its biggest number on April 23 as it hit over a million and a half views.
Before the show premiered, its trailer amassed over 12 million views 13 days following its release.
Followers witnessed how the love between Rita (Yam Concepcion) and Tupe (Gerald Anderson) blossomed during the show’s first week. The two may have gotten off on the wrong foot, but Rita slowly felt how genuine and sincere Tupe is. Soon, the two fell in love.
But their relationship proved to be short-lived after Rita discovered that the money Tupe used to get her treated at the hospital came from his father’s unlawful dealings with the town mayor. Unable to bear what she had just learned, Rita decided to break up with Tupe.
Rita will soon meet Peterson (JM de Guzman), with whom she will fall in love.
Can Tupe will himself to forget Rita? Will Rita finally find peace in a relationship with Peterson?
Produced by Star Creatives, Init sa Magdamag is under the creative management of Henry Quitain and directed by Ian Lorenos and Raymond Ocampo.
Init sa Magdamag airs nightly at 9:20 on TV5, A2Z, Kapamilya Channel, Jeepney TV and Kapamilya Online Live via the YouTube channel and Facebook page of ABS-CBN Entertainment. Filipinos abroad can catch it on The Filipino Channel. Advanced episodes can be streamed on iWantTFC and WeTV iflix.
