NutriAsia, the country's leading distributor and manufacturer of condiments and sauces, earned impressive wins in the recent 18th Philippine Quill Awards for various marketing campaigns and corporate initiatives in 2020.
The company won three Excellence Awards and one Merit Award in the online ceremony hosted by the International Association of Business Communicators (IABC) Philippines.
NutriAsia’s Excellence Awards were for its Locally Superfruits and Locally #ImmUNITY campaigns, as well as its Bring Your Own Bote (BYOB) Zero-Waste initiative.
Locally Superfruits introduced locally sourced nutrient-dense and vitamin-filled fruit juices such as mangosteen, passionfruit, and dragonfruit to the Filipino consumer base. Meanwhile, the #ImmUNITY campaign also promoted the personal and economic benefits of locally-produced fruit juices. The two-pronged campaign successfully communicated the health benefits of drinking fruit juice while supporting the livelihood of local fruit farmers and communities, both especially relevant during the COVID-19 pandemic.
The BYOB campaign won the Excellence Award in the Corporate Social Responsibility category for allowing consumers to contribute to a zero-waste system. Through the BYOB stores established in strategic areas in Metro Manila, people were able to purchase condiments and cooking oil by refilling reusable containers, reducing the amount of plastic waste generated.
NutriAsia also scored a Merit Award for its Boomer vs. Zoomer Mother’s Day campaign. One of the first advertising videos planned and executed remotely due to the 2020 Metro Manila ECQ quarantine restrictions, it paid tribute to both mothers and Filipino frontliners in a crucial and extraordinary time of the pandemic.
These achievements are a testament to NutriAsia’s vision of continuously creating and enhancing Masarap, Masaya moments for its customers, as it gears up to deliver even more groundbreaking campaigns that resonate with the Filipino market and beyond in the days to come.
