Managing internet use often means balancing data limits with a daily budget. PLDT Home Fiber Prepaid addresses that reality in its latest video campaign, “Bitin,” which focuses on Filipino households that rely on volume-capped data for home connectivity.
The video portrays common situations at home, from learning new skills and watching online content to livestreaming, where limited data can disrupt daily activities. It positions unlimited fiber as a practical option for families seeking more stable and consistent internet access.
PLDT Home Fiber Prepaid offers unlimited internet designed for multiple devices within a household. Running on fiber technology, the service supports simultaneous use for video calls, online classes, streaming, and uploading large files.
The prepaid setup provides budget flexibility, with no monthly bills or lock-in contracts. Users can load credits as needed. A 30-day unlimited fiber load works out to less than P23.30 per day, a cost level comparable to what some households already allocate for recurring mobile data but applied to a dedicated home connection.
For P999, the package includes a device and 30 days of free unlimited fiber with speeds of up to 50 Mbps. Reload options are priced at P50 for one day, P199 for seven days, P399 for 15 days, and P699 for 30 days. Reloading is available through the PLDT Home website, Maya, GCash, SM, and Smart loading partners nationwide.
The campaign underscores a message centered on uninterrupted home connectivity, with the “Bitin” concept reflecting moments when data runs short during daily use.
