Tuesday, May 19, 2026
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Polished yet still youthful and playful

Fashion brand COS is turning up the style for winter with a new campaign that plays with shape, texture, and proportion. The London-based brand blends sculpted tailoring with cozy knits and the plush warmth of shearling, creating looks that balance structure and ease.

COS’s winter campaign features sculpted tailoring, cozy knits, and shearling for a stylish, balanced look

For women, strong shoulders, sharp cuts, and versatile knitwear take center stage. Think tuxedo dresses, tailored red suits, and faux-fur shearling coats that bring both warmth and style. Men’s pieces layer function with refinement, pairing woven shirts under Donegal-knit polos with heritage tailoring for a confident, effortless look.

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The collection celebrates timeless aesthetics and fosters connections through its captivating designs

Accessories get their own moment, too. Shearling hats, mittens, and sculptural bags add tactile contrast, while croc-effect leather in structured forms plays with soft-and-hard textures across the collection. Bright red pops brighten a palette of deep neutrals, adding subtle energy to winter staples.

Strong shoulders and clean lines underscore COS’ approach to women’s wear, blending tuxedo-inspired tailoring with versatile, day-to-night pieces

Designed for day-to-night moments, gatherings, and gifting, the collection emphasizes looks made for connection and style that lasts. COS’ festive edit is now available at SM Aura Premier and online globally.

Known for its elevated essentials and timeless wardrobe pieces, COS combines contemporary design with quality craftsmanship, delivering collections that are as functional as they are stylish.

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