If you ask Robina Gokongwei Pe where her first stop would be whenever she goes to any Robinsons Supermarket, her answer would be the fruits section. After all, for the chairperson of Robinsons Retails Holdings Inc., health is wealth, and true wellness starts with what you eat.
But her guilty pleasure? Jack ‘n Jill Potato Chips Barbecue Flavor.
“I like going to supermarkets. When I was younger, I would do the grocery myself. Wala pang Robinsons noon,” she recalled.
“So, I know how important it is for shoppers to have a good experience while doing the grocery. Here are Robinsons, everything you need is here,” she added.
The relaunch of Robinsons Galleria branch supermarket showcased a revitalized and modernized store designed to elevate the everyday grocery experience through thoughtful design, improved navigation, and an expanded wellness-focused assortment.
“All our new stores will have the same design and feel,” said Stanley Co, Robinsons Retail Holdings Inc. (RRHI) President & CEO.
Co said there will be about three or four more renovated stores to be relaunched next year, including that of Robinsons Magnolia in January.
The relaunched store at Robinsons Galleria features matcha-colored tiled columns that introduce a fresh visual identity throughout the space. A sleek, cool gray back wall anchors the meat and poultry section, creating a clean, premium backdrop that enhances product visibility and overall ambiance.
A dedicated wellness section is also reintroduced, featuring new, clearly defined categories that make it easier for shoppers to make informed, better-for-you choices. From Keto-friendly, Low-Sugar No Sugar, Gluten-Free, Organic, Fiber, Low Sodium to Beauty and Health Supplement categories – this new categorization of products was thoughtfully organized to support customers’ evolving health and lifestyle needs.
A more comprehensive pet care zone, carrying an enriched assortment of pet food, treats, grooming products, and essential supplies for both dog and cat owners, addressing the increasing demand for high-quality pet nutrition and wellness products.
Customers can also enjoy more choices for quick, satisfying meals through the upgraded Food-to-Go section, which includes favorites from Uncle John’s and its newest offering Hearty Chicken Meal or the emerging crowd-favorite, the Hotdog Duo (two 8-inch hotdogs), among others. The store likewise highlights trusted exclusive brands such as Healthy You and Meadows, offering quality alternatives at competitive prices.
Shoppers can maximize value with Robinsons Supermarket’s Everyday Low Price selections, P50-pack vegetables, and the bi-monthly Red Super Savers promotions, featured prominently at the store highlighting products with at least 10% discounts on a rotating lineup of items.
“This relaunch represents more than a renovated store—it reflects our commitment to making better choices more accessible to every Filipino family,” said Kerwin Legarde, Group General Manager of Robinsons Supermarket.
“Through a modern store environment and a stronger focus on wellness, we are delivering on our promise to bring goodness home in a more meaningful and practical way for our customers,” he added.
