Actor Piolo Pascual has officially entered the bakery business, opening his first Panadero Bakeshop franchise in Eastwood, Libis. The opening coincides with Pascual being recognized as the brand’s official ambassador and affectionately called the “Pambansang Panadero.”
The new bakery, located at Intrepid Plaza, offers freshly baked breads, pastries, cakes, bibingka, and coffee in a cozy, community-style setting. Guests, customers, and fans attended the grand opening to welcome Pascual and enjoy the bakery’s signature items, including Choco Lanay and Spanish Bread.
Panadero Bakeshop has over 120 branches nationwide and recently announced it is expanding franchising opportunities across the Philippines. The company cited its strong commissary system and community-based model as key drivers for growth.
“Panadero Eastwood represents what we stand for—a cozy, friendly, community bakery where good bread and good coffee are always within reach,” the company said.
Pascual, known for starting his day with pandesal, joins the brand in promoting accessible, fresh bakery products to Filipino communities. Panadero Eastwood is open daily.
