The Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) said over the weekend total vehicle sales may reach 500,000 units in 2025 and increase further by 5 percent in 2026 on improving supply conditions and the entry of more electrified models.
Although full-year 2025 sales figures are not yet consolidated, early indicators suggest the industry will hit the half-million mark, according to outgoing CAMPI president Rommel Gutierrez.
“We don’t have the figures yet, but from all indications, we will be able to hit 500,000 units,” Gutierrez said.
The projected growth follows a largely steady performance in 2025. Vehicle sales totaled 383,424 units in the first 10 months, virtually unchanged from the 384,310 units recorded a year earlier.
Gutierrez said sales would need to be faster in 2026, with the organization projecting an average growth rate of about 5 percent, which he called a conservative estimate. Performance will depend on several factors, including vehicle class, manufacturers’ supply capability and the pace of new model introductions, especially for electrified vehicles.
Electrified vehicles, encompassing hybrids and battery electric models, could account for around 12 percent of total vehicle sales as early as next year, a share that is expected to rise as consumer acceptance grows, Gutierrez said.
“Even models like the Vios now have hybrid variants. We’re moving towards that, and we see that consumers are really embracing electrified vehicles more than ever,” he said.
Gutierrez said CAMPI continues to welcome new members and has recently signed up additional automotive brands, including some offering electric vehicles.
Formal announcements, however, will be made by the companies themselves, he said.
Decisions on pricing, product mix and compliance with evolving government regulations will be handled by carmakers on a company-by-company basis, said Gutierrez.
