Get Ready With Me (GRWM) Cosmetics opened its first grand pop-up store at Festival Mall in Alabang, a homecoming move that brings the fast-growing Filipino beauty brand back to its Southern roots just in time for the holidays.
The pop-up opened its doors to the public on Dec. 7 after an exclusive media and KOL preview on Dec. 6. It will run through March 31, 2026, offering customers what the brand calls its most immersive retail experience to date.
Known for its inclusivity-driven approach and loyal “Goal Getters” community, GRWM sees the pop-up as both a celebration and a return to where the brand first found its footing.
“This grand pop-up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” CEO and founder Mae Layug-Madriñan said.
“We’ve designed this space to be more than just a store, it’s a hub where our community can experience our full range of products, participate in fun activities, and be part of our sustainable initiatives. We want everyone to feel seen and represented,” she added.
Shoppers can browse the brand’s full lineup, including recent launches and limited-edition releases. Among the highlights: the All About That Base Volume II collection, headlined by the Daily Skin Tint, now available in regular, mini and shade sampler sizes. The pop-up also marks the physical store debut of the Face Card Holiday Collection, featuring a customizable six-pan palette and refreshed packaging. Curated holiday bundles round out the offerings for early gift hunters.
The opening week comes with added perks. Freebies and gifts with purchase will be available for early visitors, and customers who post about their visit on social media will receive one-week “free marketing freebies,” a nod to the brand’s community-driven culture.
The space also hosts a GRWM x Envirocycle bin where customers can drop off empty GRWM containers for proper recycling. In return, they will receive a limited-edition LipBooze in the shade Hope, part of the brand’s ongoing sustainability efforts.
