With the Christmas rush underway, home cooks are looking for fresh ideas for Noche Buena spreads and office potlucks, and one kitchen staple is getting new attention.
Mr. Hat Gulaman, usually associated with summer treats, is being promoted as a surprisingly versatile addition to festive menus, from no-bake desserts and jelly drinks to creative takes on Filipino classics.
The brand says gulaman is being reimagined not only as a nostalgic childhood snack, but as a flexible base for sweet and even savory holiday creations. It positions the jelly mix as an option for OFW homecomings, barkada gatherings and family reunions, under the campaign question, Bagong dessert sa handaan? #NasaHatKoYan.
Mr. Hat Gulaman is a powder-based jelly mix made from natural seaweed extract. It comes in seven flavored variants — lychee, mango, grapes, coffee, buko pandan, strawberry and orange — and six unflavored options, including white, yellow, green, red, black and orange. The array of colors and flavors can be tailored to personal tastes or matched to a holiday tablescape.
The product is designed to be simple to prepare: dissolve in water, boil, pour and chill. Its consistency can be adjusted by changing water measurements between one liter and 1.5 liters, allowing dishes to set firm and chewy or soft and wiggly.
As potluck season peaks, the brand says gulaman-based dishes hold their shape, travel well and stay fresh. Suggested recipes include Cathedral Window Jelly, Holiday Lychee Brulee, Coffee Delight Jelly Cake, No-Bake No-Steam Chocolate Pudding Cake and Maja Blanca Jelly.
For larger family gatherings, options such as Buko Pan-Handaan or a creamy Mango Graham Float rely on chilling rather than baking. Drinks like Thai iced milk tea with gulaman and Mango Tapioca Jelly Drink are presented as refreshments that double as dessert.
Recipe ideas highlighted by the brand include Merry & Bright Ornaments Jelly and Coffee Panna Cotta made with the coffee variant.
Mr. Hat Gulaman says its products require no complicated equipment and can be prepared in compact kitchens with a single stove and refrigerator.
The brand frames its holiday message around tradition with room for small, joyful twists, encouraging consumers to experiment with colors, flavors and textures.
The products are available in groceries and supermarkets nationwide and online in major apps, with the brand urging holiday hosts to think beyond usual recipes.
Mr. Hat Gulaman is promoting its lineup as a simple and affordable way to create dishes for dessert tables, homemade gifts or low-effort contributions during Christmas gatherings.
