adidas Philippines has introduced its first collaboration with a Filipino fashion designer, unveiling a special-edition adidas Jabbar and a line of tees designed with Rik Rasos of Proudrace.
The collection, released on Nov. 21, features Rasos’ reinterpretation of the retro Jabbar silhouette, the first signature shoe of basketball great Kareem Abdul-Jabbar. The project reflects the brand’s effort to work with local creatives and bring Filipino heritage into global design.
Rasos, Proudrace’s creative director, is known for oversized shapes and Filipino-inspired details. For the collaboration, he incorporated elements tied to his personal memories and family history, including textures reminiscent of hardwood floors, lace curtains from his grandmother’s home, and stamp-like patches inspired by letters sent by his father while working overseas.
The designer worked with adidas’ global team to merge these themes with the clean lines of the Jabbar model. He hoped the design would resonate with wearers regardless of background, while acknowledging the shoe’s roots in basketball and its connection to Abdul-Jabbar.
The Jabbar Lo retails for P7,000 and is available starting Nov. 21. Two tees—the Proudrace Stamp Tee and the Proudrace Souvenir Tee—are priced at P2,900 and will be released on Nov. 28.
The collection is sold through select adidas stores in Metro Manila and regional malls, the adidas app and website, and partner retailers including Zalora, Foot Locker, Commonwealth, Titan, and atmos BGC.
