The Farm at San Benito has introduced an updated visual identity as it celebrates its anniversary this December, presenting a design that draws from the energy, history, and natural features of its property.
The eco-luxury wellness resort described the refreshed identity as embodying the “healing energy” associated with its landscape.
The update centers on the property’s mango tree, considered a landmark on the grounds and believed by some to sit at the convergence of two energy lines. The tree has long been used for intention-setting, ceremonies, and other gatherings, and now serves as the central symbol of the revised branding.
Rahul Chaudhary, managing director of CG Corp Global and CEO of CG Hospitality Holdings, said the evolution of the resort’s visual identity acknowledges its past while presenting a renewed direction for guests seeking wellness experiences influenced by Filipino culture and international practices.
The resort’s previous logo was described as a simple emblem aligned with its early focus on healing and nature-based care. The Farm said that legacy remains integral to the updated identity.
The redesign introduces two key elements. The new brand mark is inspired by the mango tree’s leaves and fruits, intended to show movement and organic form. The mark also incorporates the outline of a peacock, one of the animals found on the property. The wordmark updates the “THE FARM” logotype with a refined crossbar on the letter “A,” echoing the curve of the tree’s branches.
According to the resort, the updated identity aims to reflect its integrated wellness programs, which draw from science, tradition, and nature. It is designed to appeal to a broad audience that includes wellness travelers, families, leisure guests, and corporate groups seeking experiences tied to culture and natural surroundings.
The Farm cited activities ranging from ceremonies held under the mango tree to digital detox programs as part of its offerings that support mental, physical, and emotional well-being.
