Filipino culinary products brand Easy Brand is betting on everyday cooks and aspiring food entrepreneurs as it unveiled comedy actress and #MamaChef content creator Rufa Mae Quinto as its newest ambassador.
During the contract signing event, Easy Brand brought together the brand’s chefs, partners, and executives, led by Easy Brand president Lawrence Wang, to push helping Filipinos start and grow food businesses using ready-made sauces, mixes, and flavoring systems.
Wang also recalled that the business began as a small baking supply store along Quezon Avenue in 2011 before he decided to close it and move into manufacturing.
“We started with just a 175-square-meter space in Biak-na-Bato, Quezon City, with only seven people. We’re very proud of Easy because it’s a 100-percent Filipino brand,” he said, adding that the operation has since grown to a 5,900-square-meter facility, around 300 employees, and more than 30 stores nationwide.
For Easy Brand’s culinary partners, the appeal is practical, noting that using Easy Brand sauces and drink mixes helped lower restaurant food costs while keeping flavors consistent.
Meanwhile, Chef Boy Logro, who remains one of the faces of the company, highlighted the versatility of staples such as soy garlic.
“You can put it on anything—chop suey, pancit, barbecue—and you can’t go wrong. You won’t struggle with mixing or marinating anymore. It’s delicious and ready to use. So if you’re cooking for your family, running a catering service, or starting a business, you need Easy because we’re here to help Filipinos who want to be entrepreneurs,” the chef said.
The brand now carries more than 120 stock-keeping units spread across milk tea and coffee syrups, savory sauces and powders, and dessert toppers. It also offers a more affordable alternative to imported brands and a line of locally produced, FDA-approved edible decorations that make cake and dessert styling more accessible for home bakers.
Rufa Mae, who has built a following online for her #MamaChef home-cooking videos, said the partnership fits both her current lifestyle and her desire to inspire would-be entrepreneurs.
“Health is wealth. With Easy Brand, you get healthy food and you also get the chance to build a livelihood,” she said, describing the brand as a one-stop system that lets busy parents and side-hustlers prepare party dishes and potential bestsellers without complicated prep.
“This is my life now—food, eating, feeding people, and business. That’s why I’m ready to endorse food and business today. It’s important to me to stay healthy while still enjoying what I eat,” she added.
With Rufa Mae joining Chef Boy and the rest of its ambassadors, Easy Brand hopes to reach more Filipino households and small food ventures looking for convenient, cost-efficient ways to cook for family, customers, and diners.
