K-pop stars Kim Myung Soo and Choi Bo Min are helping position the Philippines as a warm-weather getaway for South Koreans looking to trade winter chill for tropical sun.
The two actor-singers, working with Universal Records Philippines and the Tourism Promotions Board (TPB), are featured in a new campaign promoting the country’s mix of leisure, culture, and outdoor activities.
The collaboration, backed by the Department of Tourism, taps into a growing trend of fans traveling to destinations their idols visit.
Myung Soo, best known for his roles in Angel’s Last Mission: Love and Numbers, and Bo Min, a former Golden Child member with strong local engagement through the series Beauty Empire, will showcase Clark as a rising leisure hub. The campaign highlights the area’s nature sites, wellness retreats, and modern attractions.
The pair will take part in scenic runs, golf sessions, traditional hilot treatments, and local dining to show how the region blends recreation and relaxation.
“When Korean stars of this caliber experience the Philippines and share it with millions of fans, it naturally raises our country’s visibility as a preferred winter escape,” TPB chief operating officer Maria Margarita Montemayor Nograles said.
With nearly four million followers combined, the two artists are expected to draw attention from regional travelers as they document their stay.
TPB and partner tour operators have rolled out winter escapade packages available from October to December 2025, offering activities similar to those in the idols’ itinerary.
The campaign invites visitors to follow the stars’ trail—to run, play golf, and experience the country’s warmth under the sun.
