PLDT Home Life has partnered with Pinoy Big Brother: Celebrity Collab Edition 2.0 to equip the Big Brother House with a full suite of smart home technology, in what is considered the franchise’s most modern upgrade since it launched in the Philippines 20 years ago.
The house on Eugenio Lopez Drive in Quezon City, long known for its yellow-and-blue facade, has been fitted with voice-enabled appliances, sensors, lighting systems, cameras, vacuum cleaners, kitchen devices, and air humidifiers—all connected through PLDT’s fiber internet.
The collaboration is a first for the PBB franchise and comes as GMA Network and ABS-CBN Studios, together with Banijay, roll out the second Celebrity Collab Edition. Producers said the upgrades aim to show how connected living works in everyday Filipino homes.
Although housemates remain cut off from the outside world and cannot use smartphones, they will use the smart home devices in daily tasks and activities. The show will feature in-program challenges and digital games that highlight the technology, with QR codes onscreen allowing viewers to learn about or purchase featured products.
The setup includes TP-Link WiFi Mesh Systems for wider coverage, video-on-demand and PayTV services, IGV Game Pass access to AAA games on Steam, and PLDT’s Smart Home Starter Kit with a chime, smart plug, cameras, and sensors. Devices from Amazon, Xiaomi, Lasco, and Tapo round out the ecosystem.
“This partnership highlights how smart technology can bring greater ease and comfort to every Filipino home,” said John Y. Palanca, PLDT senior vice president and head of consumer business.
PLDT Home Life devices are available as add-ons to fiber subscriptions, payable over 12 to 36 months. A Tapo indoor security camera costs P89 per month for 24 months.
Executives present for the rollout included PLDT Home vice president Evert Miranda, ABS-CBN creative head and PBB supervising producer Marcus Vinuya, GMA senior vice president Annette Gozon-Valdes, ABS-CBN broadcast COO Cory Vidanes, and GMA chief marketing officer Lizelle Maralag.
