Movie and television star Belle Mariano knows what it feels like to juggle long workdays, public expectations, and the pressure to always be “on.” For her, staying grounded simply means practicing self-care.
During Sanicare’s “Hygiene Hangout” event, the actress and singer shared that perspective, talking about treating hygiene as a personal confidence booster rather than just another task on her to-do list.
“Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” Belle shared.
She said that consciously taking breaks helps her protect her creativity and well-being, especially when her schedule gets overwhelming.
“I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do,” she added.
The actress also reflected on her connection to the personal hygiene brand, sharing that the partnership aligns with the values she grew up with.
“I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in—which is self-care—makes me proud to be part of this family,” Belle continued.
Her message set the tone for the Hygiene Hangout, which turned personal hygiene into something expressive and lifestyle-driven. Instead of a standard launch, the venue was divided into three activity zones—Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner—each representing a different approach to staying fresh and prepared.
Belle immersed herself in the activities and asked guests about the habits that make them feel their most confident. She shared that everyone’s version of self-care looks different and that the goal is not perfection but comfort, saying she hopes people embrace routines that support, not overwhelm, their daily lives.
For Sanicare, the goal was to make everyday care feel relatable and reflective of individual lifestyles.
“At Sanicare, we believe hygiene goes beyond a routine; it’s part of who you are. This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle,” said Jazel Marielli A. Ramos Yeo, marketing communications manager of Sanitary Care Products Asia, Inc.
Nearing its 30th year in Filipino households, the brand continues to lean toward lifestyle-oriented personal care, highlighting that staying clean and confident doesn’t have to be complicated and can be something that resonates with who people are both on and off the clock.
