French Ambassador to the Philippines Marie Fontanel and SM Supermalls executive vice president for marketing Joaquin San Agustin lead the launch of the 28th French Film Festival at SM City Manila on Nov. 24, 2025. This year’s edition—organized by the Embassy of France in the Philippines and Micronesia in partnership with SM Supermalls and SM Cinema—features a diverse lineup of Filipino-French films highlighting co-productions, feminist voices and contemporary animation. Norman Cruz
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