SM Supermalls and JobStreet by SEEK have expanded their partnership to help micro, small and medium enterprises (MSMEs) streamline hiring and gain wider access to digital recruitment tools. The two groups launched the 2025 MSME Summit on Tuesday.
Dannah Majarocon, managing director of JobStreet by SEEK, said the collaboration aims to bring hiring support closer to entrepreneurs nationwide by combining JobStreet’s technology with SM’s on-ground presence across its mall network.
She said the initiative is designed to make recruitment simpler, faster and more accessible for small businesses that often struggle to find time and resources for hiring.
“Distance should never decide opportunity,” Majarocon said. She added that the summit, which starts in 2026, is the first of many that will be rolled out in SM malls from Luzon to Mindanao to reach more MSMEs.
Majarocon highlighted the critical role of MSMEs, which make up 99 percent of the country’s 1.2 million registered businesses and account for more than 60 percent of jobs. Despite this, many small business owners continue to juggle sales, operations, finance, human resources and logistics, on top of hiring.
Majarocon said JobStreet’s platform of over 15 million registered candidates allows MSMEs to tap talent across all job types, from drivers and cashiers to finance managers and general managers.
Under the partnership, MSMEs attending the summit received toolkits, hiring materials and QR code door signs to promote job openings. They were also encouraged to create company pages and post jobs for free through JobStreet.
“Our mission is to provide a job for every Filipino. This partnership allows us to bring both human connection and technology together to support the growth of our MSMEs. We’re one step closer toward growth and stability. Let’s make running small businesses simpler and more connected,” Majarocon said.
