The Puregold CinePanalo Film Festival has named Canon Marketing Philippines as an official partner for its 2026 edition.
Now in its third year, the festival continues to seek collaborations that support emerging storytellers. Canon, a global imaging brand, has long supported creative communities, and the partnership reflects its commitment to Filipino filmmakers.
“At Canon, we believe creativity thrives when passion is met with the right tools and support,” said Jian Liu, director of Canon’s Consumer Imaging and Information Division. He said the company aims to inspire young filmmakers by providing access to professional cinema cameras and recognizing outstanding work.
Under the partnership, Canon will provide camera and lens support to finalists in the Student Shorts category. It will also host a cinematography workshop with IM Rentals, led by an industry expert, and present a special award during Awards Night.
Ivy Hayagan-Piedad, Puregold senior marketing manager, said the partnership will give filmmakers the needed tools and opportunities to improve their entries.
Since its 2024 debut, the festival has produced several award-winning films. For 2026, it will offer P5 million each for seven full-length films and P200,000 each for 20 student shorts.
The 2026 run will be held at Gateway Cineplex 18 and select Ayala Cinemas.
Applications are still open for student filmmakers looking to join the Puregold CinePanalo. Interested participants must submit their applications to https://tinyurl.com/PCPFFShortsApp by 11:59 p.m. on Nov. 25.
For further inquiries, applicants may email thesecretariat@cinepanalo.com or message its official Facebook page at facebook.com/puregoldcinepanalo.
