Manila’s fashion crowd got a sweet surprise when Toblerone made its runway debut on Oct. 15 through a collaboration with Philippine Fashion Week, blending fashion and chocolate in one deliciously memorable night.
Held at the Ayala Museum, the launch transformed the venue into a gold-lit runway for Filipino creativity. The new Toblerone Truffles, shaped like a diamond, marked a shift for the iconic brand known for its triangular bars.
“We’ve seen the artistry, the drama, and the brilliant minds who dare to challenge convention,” said Adrian Manlapig, marketing director of Mondelez International Philippines. “Tonight is all about our shared philosophy, being ‘Never Square.’”
That message came alive through the collections of Jaggy Glarino, Ram Silva, and Jerome Salaya Ang, who each presented five looks inspired by Toblerone’s new form.
Jaggy combined structure, impeccable tailoring, and movement; Ram channeled romantic silhouettes and delicate embellishments; and Jerome showcased transformation through sculpted organza, layers, and hardware.
“Our founder broke the mold with the iconic triangle,” Adrian told the crowd. “Tonight, we honor that same spirit of originality through the diamond—a new kind of indulgence crafted for those who savor life’s finer moments.”
For Mondelez International, bringing Toblerone Truffles to Manila was a milestone—the first time the brand introduced a new product in an Asian market.
The launch also reflected the growing recognition of Filipino artistry and its place in today’s global creative scene.
Each truffle features smooth milk chocolate filled with the brand’s signature honey and almond nougat. While the taste remains familiar, the new shape represents a step forward—one that celebrates reinvention and self-expression without losing its roots.
As Adrian summed it up, “We celebrate courage, creativity, and the joy of standing out.”
That evening, Toblerone and Philippine Fashion Week showed that innovation can be as much about flavor as it is about imagination.
