Spotify is giving Filipino fans the power to bring their favorite artists to the spotlight with the launch of Spotify Tatak Pinoy Live, a fan-driven music show debuting on TV5’s Vibe.
Building on the success of Spotify’s Tatak Pinoy playlist, the show turns local streaming habits into live performances, allowing listeners to vote for the artists they want to see on stage each month.
“Filipino fans have always been at the heart of how local music is discovered and shared,” said Kossy Ng, Spotify’s head of music for Asia. “Spotify Tatak Pinoy Live builds on that passion to give fans a more active role in celebrating Filipino artistry.”
According to Spotify, 97 percent of Filipino listeners say the platform helps them discover and enjoy local music, while 95 percent feel personally connected to the artists they follow. The new program aims to deepen that connection by turning votes and streams into real-life performances.
Fans can vote through the VIBE with Tatak Pinoy playlist on Spotify, where three tracks are nominated each cycle. Free users get one vote per day, while Premium users receive three and gain access to exclusive perks such as meet-and-greets, merchandise, and live show invitations.
The first round of nominees features pop-alternative rock band Over October with “Dahan,” indie-alternative group Dilaw with “Black N’ White,” and pop artist Arthur Miguel with “Sulyap.”
Voting for Cycle 1 is open until Nov. 4. The winning artist will perform live on Vibe on TV5.
Fans can cast their votes and stream their favorites through the VIBE with Tatak Pinoy playlist, available only on Spotify.
