The Metropolitan Manila Development Authority, along with its private sector partners, is formulating plans for the return of the iconic “Love Bus” from the 1970s.
On Saturday, October 25, MMDA Chairman Romando Artes led a discussion with officials from Global Electric Transport (GET) and property developers including Ayala Land, Robinsons Land Corporation, Ortigas Land, and Megaworld to explore the proposed routes for the Love Bus and the possible installation of loading, unloading, and charging stations at shopping malls.
Artes said the Love Bus will provide complimentary rides for commuters in various locations across Quezon City and Pasig City, with designated loading and unloading points such as Robinsons Galleria, MMDA Main Office, Arcovia City, Bridgetowne Opus Mall, Parklinks (Ayala), and Eastwood City.
The Land Transportation Franchising and Regulatory Board (LTFRB) has granted approval for the Love Bus to operate free rides.
The government aims to initiate the Love Bus service by either December 2025 or January 2026 in the metropolis.
During the meeting, Frankie Endriga, vice president of GET, introduced a proposal to tackle pressing issues in the eastern part of Metro Manila, such as traffic congestion, insufficient public transportation, and limited pedestrian areas.
The proposed Love Bus route will cover Eastwood to Ortigas Center and Robinsons Cainta to Venice Mall.
President Ferdinand Marcos Jr. unveiled the “Free Ride” program for the Love Bus in Valenzuela City last month, coinciding with his 68th birthday, underscoring the government’s dedication to providing safe, affordable, and inclusive public transportation, particularly for persons with disabilities (PWDs) and senior citizens.
The new fleet of 20 electric Love Buses will offer free rides to all PWDs and senior citizens at all times, while regular commuters can enjoy free rides during peak hours from 6 a.m. to 9 a.m. and 5 p.m. to 8 p.m.
Each bus is designed to accommodate 20 seated passengers, 10 standing passengers, and space for four wheelchairs, ensuring accessibility for all.
Pilot runs for the program were held in Cebu and Davao last July.
The original “Love Bus” was a popular and air-conditioned bus service introduced by former First Lady Imelda Marcos in the 1970s.
