Bounty Fresh Group Holdings Inc. is leading efforts to develop a new generation of agriculture professionals to modernize Philippine farming and strengthen national food security.
Once associated with manual field work, agriculture is being reshaped into a science- and technology-driven profession requiring specialized skills in animal care, nutrition, logistics, and digital management.
“The future of Philippine agriculture depends on people who view it as a profession of purpose and innovation. We are changing the perception that farming is a fallback career—it is now a field of growth, opportunity, and pride,” said company associate vice president for animal health group Mark Anthony Gabriel.
Despite advances in agricultural output, the Philippines continues to face serious food security challenges. A United Nations report found that over 51 million Filipinos remain food insecure, while a Social Weather Stations survey showed that 27.2 percent of families experienced involuntary hunger in March 2025.
Bounty Fresh said its operations rely on professionals who combine traditional know-how with modern expertise. Among its specialized positions are the GPS Stockman, who uses digital tracking to ensure logistics efficiency, and the Sexor, who determines chick gender early to improve productivity and sustainability.
To prepare workers for these evolving demands, the company has institutionalized programs such as its annual technical training, management trainee program, and internal certifications in farm management.
“Our commitment to continuous learning allows us to adopt global best practices and ensure a reliable food supply for Filipino families,” Gabriel said.
Business center head for Ozamis Princess Joy Espero-Urbano said training and leadership programs have improved operations and product quality.
Through the Bounty Cares Foundation, the company also provides scholarships for students in agriculture-related courses to encourage more youth to pursue careers in the field.
