Laurel siblings mark new chapter for The RAJO Store
Seasoned fashion designer Rajo Laurel celebrated creativity and family ties together with his sisters Venisse Laurel-Hermano and Gela Laurel-Stehmeier when he unveiled the Holiday 2025 Collection at his newly reopened store.
“I was used to working alone, but now we’re a trio,” he said. “The harmony of all our voices together makes us stronger.”
Each sibling brought something different to the table. Venisse, who manages business operations, focused on keeping the collection wearable and functional.
“For our family, it has always been about integrity,” she said. “Whatever you do, you have to commit to it fully.”
Gela, the youngest, brought in playful ideas and versatility, introducing convertible pieces like the transformer jacket and envelope pants.
“Not everyone has the same body type,” she said. “We wanted pieces that move and change with you.”
Their combined approach grounded Rajo’s design vision in real-life experience.
“In my mind, everyone is six foot two and ninety pounds,” Rajo said with a laugh. “But my sisters reminded me that real women have hips and arms they want to cover. If they needed this, others probably would too.”
Beyond the pieces, the collaboration became an exercise in balance and patience. The siblings admitted that working together tested their dynamics, but it also deepened their understanding of one another.
and modern tailoring
highlights timeless craftsmanship and versatility
What started as a creative challenge became a chance for them to reconnect and understand each other beyond work.
The reopening also signals how the brand continues to adapt to the times. Rajo said that while the store remains rooted in craftsmanship, the focus now leans toward accessibility and inclusivity. Each design was made to fit not just a size but a lifestyle.
For Rajo, the reopening feels like coming home. “Family has always been the core of what we do,” he said. “Working with my sisters brought me back to where I find comfort and happiness.”
The Holiday 2025 Collection is now available at The RAJO Store on the second level of Power Plant Mall.
