As the King Sue Cook-Off: Christmas Edition – A Legacy of Flavor and Tradition draws near its much-anticipated Grand Finale, excitement is at an all-time high. For months, we’ve watched passionate home cooks transform King Sue Ham products into daily tasteful dishes with a twist. Now, the stage is set to crown this year’s champion! As a long-time King Sue Ham fan, I’m beyond thrilled to meet the finalist whose story and dish best capture the Filipino spirit of creativity, perseverance, and love for family. The live competition will be held at Masflex Kitchen, but everyone can watch the entire Cook-Off Finale online—and yes, there will be King Sue Ham product giveaways before and during the event for viewers who will join the mini games!
For 95 flavorful years, King Sue Ham & Sausage Co. has been more than just a household name—it’s a family tradition built on hard work, innovation, and heart. From the humble beginnings of Cu Un Kay in the 1930s to the generations of the King family who carried on his passion for quality, King Sue has weathered the tides of time—from pre-war struggles to the rise of modern Filipino kitchens. Today, the brand continues to bring people together, staying true to its core: making every celebration special with the unmistakable taste of home.
This year’s Cook-Off Finale celebrates that timeless legacy through dishes that bring new life to the beloved King Sue Christmas Piña Ham. Whether folded into crispy lumpia bites, mixed into creamy Christmas pasta, or glazed to perfection, each recipe represents not just flavor but family—a reflection of every Filipino’s devotion to serving love on a plate. With every bite, you can taste the brand’s enduring secret to success: hard work, perseverance, and an unshakeable love for family.
And the excitement doesn’t stop there! Before the big day, King Sue will be releasing exclusive contestant features on its official Facebook page, giving you a closer look at the stories behind each finalist and their dishes. So, stay tuned, join the fun online, and don’t miss your chance to take home King Sue Ham products during the giveaways.
After all, this celebration of flavor, family, and Filipino tradition is best enjoyed together—wherever you may be.
