What began nearly four decades ago as a modest gathering of artisans has blossomed into a national tradition. Last week, the Negros Trade Fair returned to Manila for its 39th year, opening at the SMX Convention Center, SM Aura, under the theme “Himbon,” a Hiligaynon word meaning “to gather.”
Aside from being a marketplace, it is a homecoming that honors heritage while showcasing the enduring creativity of the Negrense people.
The six-day event, running through Sept. 28, brings together 139 exhibitors across food, fashion, furniture, gifts and décor, natural and organic products, and tourism. From heirloom delicacies like piaya and inasal to handwoven textiles and export-quality furnishings, the showcase reflects both tradition and innovation.
of tradition and innovation at this year’s fair
to the fair’s display of artisanal Negrense products
“This is more than just the opening of a fair. It is a celebration of memory, heritage, and identity. That same entrepreneurial spirit and artistry that filled the Mega Trade Hall of SM Megamall nearly two decades ago is alive today—stronger and bolder,” said Joaquin San Agustin, executive vice president for marketing of SM Supermalls.
For many, the relocation to SM Aura is not just a change of venue but a symbolic return. The Negros Trade Fair last partnered with SM in the mid-1990s, when it was still modest in scale but already brimming with promise. Nearly 40 years later, it has grown into a national institution that nurtures micro, small, and medium enterprises while championing Filipino craftsmanship on a larger stage.
“Himbon perfectly captures this partnership. It stands for a union of heritage and modernity, of community and opportunity,” San Agustin added.
at the 39th Negros Trade Fair
Mary Ann Colmenares, chairperson of this year’s fair, highlighted the deeper meaning behind the gathering.
“Many may perceive this event as merely six days of shopping. However, it represents so much more. Each product tells the story of a community, a livelihood, and a heritage that transcends business. Himbon is our gift—a tapestry woven with the narratives of our people, their craftsmanship, and their aspirations,” Colmenares shared.
SM Supermalls president Steven Tan emphasized the company’s role in sustaining the fair’s legacy.
“For nearly four decades, the Negros Trade Fair has been a proud showcase of Negrense heritage, creativity, and entrepreneurship. We are deeply grateful to be part of this journey, providing a bigger stage for MSMEs and artisans to share their world-class talents and products with even more people,” said Tan.
The opening ceremony drew provincial officials, diplomats, business leaders, and a crowd of eager shoppers. The turnout reflected the enduring pull of Negrense culture in the capital.
What began in 1985 with just 30 vendors has evolved into a showcase spanning 2,500 square meters—the largest in the fair’s history. Organizers say the fair is more than a marketplace: it is a platform for progress, collaboration, and pride in Filipino creativity.
