The Philippine Economic Zone Authority (PEZA) and SM Prime Holdings Inc. (SMPHI) have signed an agreement declaring the SM City Santa Rosa IT Center in Laguna as a new Information Technology (IT) Economic Zone.
The registration agreement, signed on Sept. 29, 2025, is projected to bring in a P714 million investment and create about 1,000 new jobs.
PEZA director-general Tereso Panga and SMPHI vice president and head of SM Offices Antonio Felix Ortiga signed the deal.
“The proclamation of SM City Santa Rosa as an IT Center paves the way for more investments and quality jobs in the CALABARZON Region,” said Panga.
Panga said PEZA continues to host world-class infrastructure, a deep pool of highly skilled talent and provides competitive incentives, making it a partner of choice for global investors in the IT-BPM industry.
The center operates from a 12,092-square-meter property. This project is expected to further strengthen Santa Rosa, Laguna’s position as a strategic IT-BPM hub outside Metro Manila, driving countryside development and inclusive growth.
PEZA cited Filipinos’ strong English proficiency, customer-centric mindset and track record of service excellence as the core strengths of the industry responsible for attracting more investors into the country.
The Philippines continues to be a preferred destination for Fortune 500 companies, global brands and high-growth enterprises, it said.
