More than 48,800 volunteers joined the 2025 International Coastal Cleanup (ICC) in 28 SM malls nationwide, collecting over 200,000 kilograms of trash. SM By the Bay in Manila served as the flagship site.
The ICC coincided with SM Supermalls’ 40th anniversary and its #SMWasteFreeFuture campaign, part of its larger Green Movement focused on sustainability and community action.
SM Supermalls president Steven T. Tan lauded volunteers for embodying bayanihan, stressing the importance of small, daily actions toward responsible waste management and recycling.
The Department of Environment and Natural Resources also praised SM Cares for amplifying the cleanup’s impact by mobilizing volunteers and venues. Butch Gunio
As ICC marks its 40th year, SM remains the movement’s largest private-sector partner in the Philippines, highlighting how public–private partnerships can help protect marine biodiversity.
