MacroAsia Corp. is expanding its business into the Visayas region through a new joint venture in Cebu.
The company, through its newly incorporated wholly owned subsidiary, MacroAsia New Ventures Inc., or MNVI, is partnering with Princess Jolliant Corp., or PJC, a Cebu-based commissary serving the quick-service restaurant, or QSR, sector and various institutional clients.
Under the partnership, the joint venture will operate the existing Princess Jolliant commissary and develop a new facility in Cebu to cater to a broader base of institutional clients.
With MacroAsia’s participation, the venture underscores the group’s commitment to delivering high-quality catering and food solutions in one of the country’s fastest-growing economic centers.
“Cebu has always been a vital center for trade, tourism and economic activity,” said Eduardo Luy, president of MacroAsia. “Expanding here will allow us to serve more customers, support local businesses, and create jobs, all while bringing MacroAsia’s expertise in food services to the region. This move is not just about expansion—it is about building long-term partnerships in Visayas.”
Cebu’s growth momentum—driven by the continuing development of Mactan-Cebu International Airport, new infrastructure investments and strong airline activity—makes it a strategic location for MacroAsia’s food business. The project is also expected to generate new employment opportunities, contributing to the province’s economic progress.
The joint venture is considered a brownfield investment, as it will assume operations of an existing commissary with an established client portfolio. Both parties expect the venture to be immediately income-accretive.
MacroAsia’s core investments span aircraft maintenance, repair and overhaul, airline and institutional catering, ground handling, property development and leasing, and water utility services.
