CEBU City—Two civic organizations here set to hold next month an anti-breast cancer promotion drive meant to drum up public awareness and raise funds for their free mammogram initiative.
The project, dubbed Pink October-Dance in Candyland” fund-raising dance marathon and fitness party event to be held Oct. 18 at the Waterfront Hotel here, was being organized by the CanServe Foundation-Cebu in collaboration with the Generation Fitness group.
“We are expecting to draw over 700 to 1000 participants, open to all ages, to inspire and encourage groups and community of dancers to come together, move with a purpose and make tangible difference in the lives and health of Filipino women,” said Franz Ozalla and Chris Orlanes of Generation Fitness in a press conference on Sunday, Sept. 21 at Waterfront Hotel.
The affair is envisioned to be a “high-energy fitness event.”
“It is a meaningful initiative to support early detection of breast cancer through the donation of free mammograms to underserved communities. Event entry registration is P550 per person and this is inclusive of an official event shirt and entry to the Zumba dance party,” the organizers said.
Orlanes disclosed that there would also be raffle draws, exciting giveaways, photo contests, sponsor booths for product sampling and free mammogram screening, plus a special tribute to Breast Cancer Survivors.
“This event isn’t just about dancing—it’s about making a real impact. We believe that through movement, community, and compassion, we can bring hope and awareness to the fight against breast cancer. We’re incredibly grateful to everyone who is helping us turn this vision into reality,” said CanServe spokesperson Ron Bernabe.
Generation Fitness Ozalla said their group “is community built on passion for dance fitness and advocacy for organizing meaningful events for Mental Health Awareness, World AIDS Day, and Breast Cancer Awareness.”
“We are inviting everyone to this Pink October: Dance in Candyland to join the movement—literally—and show solidarity with breast cancer warriors and survivors. Every move on the dance floor will be a tribute to courage, community, and the cause,” Ozalla said.
The ICanServe Foundation, Inc.-Cebu Chapter is a non-profit organization that provides hope and help for women with breast cancer. It promotes early detection, timely treatment, and patient empowerment through education, community-based programs, and access to vital health services. The Foundation has been at the forefront of empowering women with information and resources that save lives.
