Magnolia, the iconic Filipino brand known for its dairy and chicken products, celebrated its 100th anniversary last month, reaffirming its commitment to offering quality products while supporting small businesses, retailers, and local producers.
San Miguel Corporation Chairman and CEO Ramon S. Ang said Magnolia’s future will focus not only on innovation but also on helping the people and businesses behind the brand—from farmers and truck drivers to sari-sari store owners and carinderia operators.
“Magnolia is part of Filipino life, from everyday meals to special occasions,” he said.
“As we move forward, we will continue to create more products for more families, while also providing opportunities to the small businesses and individuals who bring our products to homes across the country,” Ang added.
He said the company will continue to provide opportunities for those who help bring Magnolia products within reach of Filipino households.
Founded in 1925 and acquired by San Miguel Brewery, Magnolia began as a small ice cream operation in Manila.
Over the past century, it has grown into a leading brand offering a wide range of dairy, chicken, spreads, and ready-to-cook products under food and beverage giant SMC.
The brand, which introduced many industry firsts in the Philippines—including the use of refrigerated trucks, Magnolia Chocolait in glass bottles, and chicken stations selling fresh chicken in supermarkets —now offers ice cream, butter, mayonnaise, and ready-to-cook meals, among others.
Majority of its raw materials are from local suppliers, with Magnolia working with thousands of small-scale retailers nationwide.
