Rustan’s marks 13 years of Beauty Addict with neon-filled anniversary fest
Today’s concept of beauty extends beyond color schemes and skincare regimens. It includes creativity, technology, and self-expression, with trends driven more by innovation than by artistry.
On Sept. 13, Rustan’s Beauty Fest marked its 13th anniversary with an event called “Beauty Addict: Decoded.” Known as the longest-running beauty event in the country, it brought together shoppers, beauty enthusiasts, and industry partners for a night that mixed luxury shopping with modern design.
The Beauty Hall was reimagined as a neon-illuminated space featuring holographic textures and circuit-themed displays. Attendees stepped through a luminous portal, representing their passage into the future of beauty.
Rustan’s added more celebrations at its Alabang and Shangri-La Plaza stores, each hosting its own parties with live music. In Makati, DJ Xiro and KATDJ kept the crowd excited with back-to-back performances. DJ Dimples provided the music in Alabang, while DJ Yanniquinn set a vibrant mood at Shangri-La.
Discounts of up to 20 percent on select brands were also available, prompting guests to indulge in beauty essentials. Beauty Addict members received special perks, including welcome gifts and extra discounts. Shoppers spending at least P2,000 had the option to assemble personalized beauty kits featuring mini-sized items. Larger purchases came with bonus points and additional rewards.
The celebration continued for weeks after the event. From Sept. 14 to Sept. 30, members earned five times their usual points. Those who accumulated at least P30,000 by Oct. 31 received a pair of Audio-Technica wireless earbuds as a reward.
An online raffle made things even more exciting, with prizes including a trip to Tokyo with business-class flights, a P100,000 shopping spree, and high-end beauty and lifestyle gadgets.
Online customers were also part of the event, with the same event-day discounts available through Rustans.com and free delivery offered every weekend of September.
“Beauty Addict: Decoded” highlighted Rustan’s commitment to changing how people see beauty in daily life with interactive displays, live shows, and shopper rewards. It emphasized that beauty is more than just products, offering an evolving experience that maintains a strong connection with its loyal community.
