Cebu Pacific has received the Tourism Industry Excellence Award at the Department of Tourism’s (DOT) first Philippine Tourism Awards, recognizing the airline’s role in advancing Philippine tourism.
The carrier, one of only two Philippine companies honored, was cited for initiatives that helped make air travel affordable and for its contributions to the growth of domestic and international tourism.
The award was accepted by Cebu Pacific directors Michelle Eve De Guzman and Arlene Tena during a ceremony at Okada Manila on Sept. 8.
DOT said Cebu Pacific has transformed budget travel since 1996 by driving demand through low fares and wider connectivity. The airline was recognized for expanding access to underserved destinations and for promotional seat sales such as its “Piso Sale,” which has enabled millions of Filipinos to travel.
Tourism Secretary Christina Garcia Frasco praised the awardees for their contributions to tourism development, saying their work uplifted communities and showcased Filipino hospitality and innovation.
Cebu Pacific operates more than 60 destinations, including 37 domestic routes and 26 international routes across Asia, Australia, and the Middle East.
The Philippine Tourism Awards is part of DOT’s recognition program for individuals, enterprises, and organizations contributing to tourism. Awardees included hotels, resorts, tour operators, transport providers, MICE venues, community-based groups, and media.
