For more than three decades, Geneva Cruz has remained a familiar voice in Filipino pop culture. From her early years with the pioneering group Smokey Mountain to a string of solo hits that defined her career in 1990s, Cruz has built a name that still rings a bell to this day.
Geneva will celebrate her 35th year in show business with a concert titled Gen Evolution on Sept. 13 at the Music Museum in San Juan.
The show is scheduled for 8:00 p.m. and will feature Geneva performing her original hits along with remixes of 1980s and 1990s pop songs. The setlist includes “I Like You,” “Kailan,” “Paraiso,” “Anak ng Pasig,” and “Can This Be Love,” to name a few.
Geneva said the concert will bridge generations of fans. “It’s finally pushing through,” Cruz said. “I feel it’s high time to reacquaint the younger generation with my music and my brand of high-octane concert performance.”
In a statement from her management, they said that “the concert highlights her career evolution, which has drawn comparisons to international stars Jennifer Lopez, Shakira, and Miley Cyrus. She is expected to perform both her timeless originals and renditions of pop hits, joined by celebrity guests.”
Apart from music, Geneva is known for promoting women’s empowerment and social relevance. A fitness enthusiast, she maintains her looks and physique through workouts and a positive mindset.
She is also a reservist, having earned the rank of sergeant in the Philippine Air Force’s Reserve Command in March 2022. She continues to support the group’s medical missions, tree-planting activities, clean-up drives and other outreach projects.
Geneva has also used her social media platforms to share her “never say never” approach to life, including learning how to swim and competing in her first triathlon, the 2024 Clark Triathlon Classic.
Her longtime manager, Arnold Vegafria, credited her with staying relevant over decades in the industry.
“Even as a young girl, she was always fierce. She was a fighter. She knew what she wanted, and she would fight for something that she truly believed in. And it’s amazing how even up to now, such a mindset has led her to accomplishing so many things — not just in music, but in finding her true calling and being a light that shines bright for others,” he said.
Gen Evolution is directed by Jeffrey Hidalgo with Nikko Rivera as musical director. It is produced by ALV Events International and ALV Talent Circuit. Tickets are available at TicketWorld and the Music Museum.
