That’s the theme for the 6th edition of the Hotel Sales and Marketing Association’s (HSMA) September Online Sale (SOS), the country’s most eagerly awaited online travel fair, offering up to 75 percent off on accommodations, dining, and leisure packages from nearly 100 participating hotels and resorts all over the country.
Running the whole month of September, SOS is the premier platform for Filipino travelers seeking exceptional value and convenience when booking their next getaway anywhere in the country, with stays valid until 2026 and even 2027.
This year’s edition highlights the Department of Tourism’s flagship campaign, Love the Philippines, underscoring HSMA’s commitment to support the DOT’s focus on the domestic market and encourage more Filipinos to explore local destinations.
SOS offers travelers the luxury of browsing and booking the best hotel and resort deals from the comfort of their homes. Travelers can take their time to find the perfect accommodation without the pressure of crowded venues, traffic concerns, or time constraints.
“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”
As an initiative organized by HSMA, an aggrupation of the best sales and marketing leaders from the country’s top hospitality establishments, SOS 2025 guarantees the best and lowest rates available compared to other booking platforms.
Travelers can enjoy discounts of up to 75 percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences.
The scope and variety of hotel and resort offers from Hotel Sales and Marketing Association member properties include staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as P2,800 per night. Scenic Tagaytay and Batangas resorts, Baguio city breaks, and Rizal highland getaways have discounts of up to 63 percent.
Island destinations like Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao have resorts offering very affordable 3-days-2-nights packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.
Special packages like Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers have extended validity windows of up to two years.
To book, browsers only need to visit the HSMA website by typing hsma.org.ph/sos and view the extensive lineup featuring properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo; and Boracay.
“HSMA is excited to give travelers not just discounts but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So, HSMA president.
During the launch, Department of Tourism Assistant Secretary Sharlene Batin declared, “Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country.”
Over the past five years, SOS has generated an impressive P122.5 million in total revenue, cementing its position as a major driver of domestic tourism in the Philippines. This strong support network underscores the event’s credibility and commitment to promoting Philippine domestic tourism.
For feedback, I’m at bobzozobrado@gmail.com
