Thursday, May 21, 2026
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Homegrown coffee chain opens biggest and 1st prime branch in Metro Manila

Pickup Coffee introduces an elevated coffee experience in the metro with the opening of its second flagship at Ayala Malls Vertis North — Pickup Prime.

“This is such a special milestone for Pickup Coffee – our biggest and very first Pickup Prime store here in Metro Manila,” said Bien Lee, Pickup Coffee co-founder and Chief Brand Officer.

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Multimedia superstar and proud Pickup Coffee brand ambassador Anne Curtis added: “What I’ve always loved about Pickup is their purpose to uplift everyone, everywhere, and it makes me proud to see that purpose come to life in milestones like this.”

Located in the vibrant lifestyle hub, Pickup Prime Vertis North blends modern design, local artistry. Like its counterpart at SM Seaside City Cebu, the store’s design is a collaboration with Deft, a Hong Kong-based interdisciplinary studio known for creating thoughtful and innovative spaces and experiences through architecture and interior design.

Enhancing the ambiance are playful, custom-designed art pieces by Filipino artists Dondi Fernandez and Jesse Camacho. Each piece reflects the artists’ distinct styles and brings the Pickup Coffee spirit to life.

Leveling up the experience, Pickup Prime Vertis North is the first to feature an interactive mirror photobooth, allowing customers to snap photos, play with filters and stickers, and instantly access their digital shots.

Pickup Prime also puts technology at the forefront, enabling customers to order through convenient self-service kiosks in-store or via the Pickup Coffee App, where they can also earn points and unlock perks through the Pickup Club.

Pickup Prime Vertis North is also rolling out a lineup of exclusive beverages and delectable bites.

Exclusive Creations put a unique twist on coffee favorites, featuring flavors like orange in the Americano Orange Sunrise. Sea salt also takes the spotlight in indulgent variations such as Sea Salt Biscoff Latte, Tiramisu Latte, Apple Pie Crumble Milk, and Golden Buttercream Latte.

Here’s an additional treat: Pickup Coffee’s signature Kape Kastila is now swirled with creamy espresso soft serve. Customers can also enjoy Kape Kastila and Americano Affogato Swirls, along with other Sundae Swirl flavors like Caramel Biscoff, Matcha Oreo, and more.

To complement these specialty beverages, Pickup Coffee partnered with self-taught baker Ricardo Guninto’s 5G Coffee House which is known for its high quality hand-crafted pastries to offer electable bites such as Classic Croissant, Pain Au Chocolat, Dulce Ensaymada Croissant Roll, and Ham and Cheese Croissant as well as Classic Choco and Oatmeal Cookies.

Customers can enjoy 25% off all orders made through the Pickup App, with a minimum spend of P300, until September 12.

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