Shuvee Etrata on how she stays true to herself despite fame
Fresh from her rise as one of the most recognizable young stars today, former Pinoy Big Brother housemate Shuvee Etrata is now being fondly called the “Nation’s Darling,” a title she takes lightly but with gratitude.
Back in the reality show, she was introduced as the “Island Ate of Cebu,” a nickname that reflected her charm and, at the same time, her roots. Today, she carries another name that seems to fit her just as well.
“I don’t even know who started it. Maybe it came from my genuine relationships inside the house. But now, everyone [has] picked it up. Nakakakilig. Mayroon pala akong title,” Shuvee told Manila Standard Entertainment during the press conference of sanitary care brand Femme, where she was introduced as its newest ambassador.
For the Cebu-born actress and TV personality, the nickname is not only a label. It also reflects how audiences connected with her unfiltered personality during her stay at the PBB house and after she got out. She also credited her authenticity as the reason people embraced her.
“I was real inside the house. I was genuine with everybody. I was authentic. Maybe we all need someone who’s real,” she added.
That realness has translated to her growing career. Aside from appearing on daily programs like Unang Hirit and It’s Showtime, she recently joined the cast of the upcoming television project The Master Cutter, starring Dingdong Dantes and Max Collins. Brands have also lined up to work with her, something she admits still surprises her.
sanitary care brand Femme
“With the everyday challenge of these brands trusting me, I take it as a full responsibility to actually be a good role model for everybody so that I can inspire the younger generation even more,” shared Shuvee.
“And if you ask me what the brands see in me, honestly, I don’t know. I’m just really being myself. Looking back at my journey inside the house, I had nothing to lose when I entered. Maybe that’s why I was so unfiltered, not afraid to say whatever I felt. Because really, there was nothing to lose,” she explained.
At the press conference, Shuvee also spoke about her self-care routine, which includes daily affirmations in front of the mirror, reminding herself that she is “beautiful, kind, and smart.”
“Even if I’m busy, I make time to meditate and reflect. That’s why I can still smile in front of you. Alone time is important,” Shuvee stressed.
It may sound simple, but for her, it’s a practice that keeps her grounded amid a fast-paced career.
When asked how she handles fame, she admitted it is a big responsibility.
“I know a lot of people are depending on me, but I always go back to my core. Fame is really nothing if you don’t know yourself,” she said.
Whether on screen, on stage, or in endorsements, Shuvee continues to carry the “Nation’s Darling” title with ease. For her, it all comes down to staying true to who she is.
“I just need to be myself. And with that, I hope to inspire others to do the same,” she stated.
