The Philippines generated more than P144 million in tourism sales leads at the Diving, Resort and Travel (DRT) Show Beijing 2025, where it also received the Island Charm Award for promoting island tourism and scuba diving.
The event, held on Aug. 8 to 10, 2025, at the China National Convention Center, was led by the Tourism Promotions Board (TPB) Philippines and the Department of Tourism (DOT)-Beijing.
“DRT Show Beijing 2025 allowed us to connect with our Chinese dive market and promote the Philippines’ world-class dive experiences. We are optimistic that this will strengthen our positioning in the Asia-Pacific market and encourage more visitors to explore the richness of our dive destinations,” said TPB chief operating officer Maria Margarita Montemayor Nograles.
DOT and TPB officials said the award recognized the country’s efforts to strengthen its position as a premier dive destination.
The Philippine booth drew interest from dive enthusiasts and travel agents through business-to-business sessions, while Philippine officials presented talks highlighting dive attractions in Bicol and other parts of the country.
The Philippines also hosted a Philippine Dive Night, which gathered 50 Chinese dive operators along with Philippine dive resorts and tourism stakeholders for networking and business discussions.
The DRT Show is considered Asia’s largest international diving exhibition. This year, the Philippines joined the DRT legs in Taiwan, Shanghai, Beijing and Hong Kong.
