There’s something about walking into a Disney Store—the music, the colors, the shelves lined with characters you’ve loved since childhood. For Filipinos in the north of Metro Manila, that magic is about to get a little closer.
On Sept. 6, SM North EDSA’s The Block will officially open its doors to the second Disney Store in the Philippines, less than a year after the brand’s Southeast Asia debut at SM Mall of Asia. For those who queued for hours at MOA last year, you’ll know why this is big news.
with collectible homeware inspired by ‘Beauty and the Beast’
and the Cherry Blossom series, will finally be available
and the Cherry Blossom series, will finally be available
What to expect? Think exclusive collections straight from Disney Store Japan—yes, the adorable pocket-sized Urupocha-chan and the Cherry Blossom series will finally be within reach. Add to that fan-favorite Disney Parks merchandise (ear headbands, anyone?) and unique pieces like Stitch in Denim, and you’ve got a treasure trove for collectors and casual fans alike.
What’s more, the store promises to be an experience in itself. Expect immersive screens, picture-perfect spots, and life-sized nods to Stitch, Rapunzel, and Iron Man—making their first official appearances in a Disney Store in the country.
“We’re incredibly delighted to bring this to SM North EDSA,” says Rose Marie Dylim, president of International Toy World Inc., the company behind Disney Store by SM. “The response to our first store was overwhelming—this is for the families up north who’ve been asking for it.”
Sara Grewal, Disney Retail Asia-Pacific’s VP, adds, “Local fans of all ages can enjoy more of the stories they love—closer to home.”
Opening weekend is set to be a spectacle, with Disney character appearances and surprises lined up. And if you can’t bear to carry those plush mountains home? They’ll deliver straight to your doorstep by sending a message to Disney Store by SM at 0917-166-3968.
For updates, check out @DisneyStorebySM on social media and prepare to tag #DisneyStorePH.
