Celebrities, beauty insiders, and industry leaders recently gathered at the exclusive Manila House Private Club as Korean skincare brand Lamelin officially launched in the Philippines.
The launch unveiled the 2 percent Miracle NMN+PDRN Biotox line, a serum and cream aimed at advanced skin repair, using a vegan PDRN formulation made from rose damask—the first of its kind in the Philippine market.
Hosted by Sam Oh, the program presented Lamelin’s official brand ambassador, Katrina Santos, who attended with her husband, Luigi Revilla. The brand also named its exclusive distributor, Pharmline Medforce, along with sub-distributors Dermstead and ORLINESHOP, represented by owners Patti and Calvin Or.
Lamelin Korea CEO Byungsub Jung, who led the international team, spoke of the brand’s beginnings and long-term vision for the Philippines, calling the launch its “first business partnership” in the country. Export manager Hoang Joo followed with a presentation of brand videos, upcoming innovations, and a new partnership with ReScene, underscoring the company’s commitment to global skincare.
beauty queen Kylie Versoza, and host Sam Oh
Guests, including former beauty queens Ruffa Gutierrez and Kylie Verzosa, joined influencers and members of the press in learning about Lamelin’s biotech formulas. Board-certified dermatologist Dr. Coreen Capuyoc discussed the clinical benefits of NMN and PDRN, which power the 2 percent Miracle Biotox line.
of NMN and PDRN, the active ingredients in the 2% Miracle Biotox line
Dr. Capuyoc explained that NMN, a precursor to NAD+, supports DNA repair and enhances skin vitality, while PDRN promotes hydration, elasticity, and post-procedure recovery.
The launch also featured Lamelin’s Timeless Beauty Kit, showcasing the Retinol Bakuchiol series—combining retinol’s potency with the plant-based gentleness of bakuchiol—as well as the brand’s Lip Sleeping Packs (Mango Goodnight, Berry Goodnight, Peach Goodnight), Deep Moisture Hand Mask, Camellia Sun Stick, and 24K Gold V3 Hydrogel Mask.
Interactive activities, including a Korean layering demonstration and a pop quiz on skin science, gave guests a hands-on experience with the products. The afternoon concluded with photo opportunities featuring the Lamelin international team.
