The Department of Tourism (DOT) and its marketing and promotions arm, the Tourism Promotions Board (TPB) Philippines, successfully hosted the 15th run of the Regional Travel Fair (RTF) through the biannual event’s first installment held in Tuguegarao City, Cagayan, from August 15 to 17.
The government-initiated travel fair, which strategically explores and conducts events in different regions nationwide, seeks to sell and promote domestic tour packages. It sets out to achieve this goal by showcasing the best local products and services in partnership with the Tourism Department’s regional offices, local government units (LGUs), and private industry players.
“We are proud to bring the 15th Regional Travel Fair to Tuguegarao City, a place that naturally captivates with its breathtaking landscapes and deep-rooted traditions,” TPB Chief Operating Officer Maria Margarita Montemayor Nograles said.
“This event continues to inspire local and global travelers to celebrate the enduring beauty and cultural richness of our country. Through this initiative, we hope to strengthen regional pride and empower tourism stakeholders by bringing attention to the distinct experiences that make Tuguegarao City truly special,” she added.
The 15th RTF offered local tours for buyers, exhibitors, and guests to explore both heritage landmarks and natural attractions in the Cagayan Valley, specifically in the provinces of Cagayan and Isabela.
These activities helped showcase destinations that participants can promote to tourists on the lookout for cultural, historical, and adventure experiences in the region.
Cagayan destinations and experiences covered were the Pavvurulun Afi Festival Trade and Food Fair, Eva’s Panciteria, Iguig Calvary Hills, Atulu Pottery Center, Saint Philomene Church, Lokal Tuguegarao, Patio Enrico, Cagayan Museum and Historical Research Center, Rizal Park, Horno, St. Peter Metropolitan Cathedral, Ermita de San Jacinto, The Orient, as well as the Callao Cave and Pinacanauan River.
Meanwhile, Isabela points of interest spanned the Abuan River Adventure and Eco Park, Mangi Foodhauz, Bonifacio Park with Giant Butaka, inatata making, Ilagan, Japanese Tunnel, Ilagan Sanctuary, Mr. Moo’s Milk Planet, La Mesa Grill, and La Casa by Mix Cuisines.
The fair likewise included a business-to-business (B2B) session for registered buyers and sellers, as well as a business-to-consumer (B2C) onsite selling to the public. The latter offered discounted domestic tour packages, airline tickets, accommodation, and other tourism-related regional products and services.
A total of 50 buyers and 50 sellers-exhibitors participated in the RTF.
