What if a thoughtful choice on the grocery shelf could do something good not only for your heart but for someone else’s too?
As part of its 25th anniversary celebration, Heart Mate Canola Oil is turning the simple act of cooking into something more meaningful. Through its “Share-the-Love with Heart Mate” campaign — launched in partnership with Robinsons Supermarket — consumers can help support Philippine General Hospital Medical Foundation Inc. (PGHMFI) patients simply by purchasing any Heart Mate Canola Oil product.
One Heart Mate Canola Oil at a time, shoppers can help fund vital treatments, provide much-needed resources, and offer hope to families facing some of life’s hardest moments.
Building on the momentum of its “New Look. Same Love. Heart Mate.” campaign, which introduced Heart Mate’s fresh and new bottle design and packaging, “Share-the-Love with Heart Mate” brings the brand’s message beyond the kitchen. This time, the focus isn’t just on what’s inside the bottle — it’s on the lives that its bottle can touch.
Until October 15, 2025, for every purchase of any Heart Mate Canola Oil product at any Robinsons Supermarket branches, P5 will be donated to PGHMFI. These proceeds will help fund essential medical programs and patient care, particularly for underprivileged individuals who rely on PGHMFI for life-saving support.
“At Robinsons Supermarket, our promise has always been to bring hearts to our customers’ carts — and this partnership with Heart Mate Canola Oil and PGHMFI brings that to life in a truly meaningful way,” said Kerwin Legarde, Group General Manager of Robinsons Supermarket.
“By choosing healthier options, our customers not only care for their own families but also extend that care to others in need,” Legarde said.
“We are deeply grateful for this partnership with Heart Mate Canola Oil and Robinsons Supermarket,” added Dr. Telesforo E. Gana Jr., chairman and president of the PGH Medical Foundation, Inc.
“The proceeds from this campaign will help us fund vital programs that directly benefit the patients of the Philippine General Hospital to ensure access to quality healthcare and much-needed medical support for those who need it most,” Gana said.
Heart Mate Canola Oil has earned the trust of families who believe that good health starts in the kitchen — without giving up on taste. With zero cholesterol, the lowest saturated fat, and a good source of Omega 3 and 6, it supports not just everyday cooking — but heart health, too.
“As we mark our 25th year in the market, we want to make this milestone more meaningful not just for our brand, but for the communities we serve,” said Abigail Ng-Reyes, Vice President for Marketing of Fly Ace Corporation.
“At the heart of our brand is the belief that health and wellness should be accessible to every Filipino and we will continue to champion that through every bottle we share and every initiative we take part in,” she added.
