Tuesday, May 19, 2026
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Why Taipei wins the Filipino hearts

THE Taipei Economic and Cultural Office (TECO) in the Philippines expressed optimism that Taiwan’s visa-free entry for Filipino travelers will continue beyond 2025, citing the Philippines as Taiwan’s largest source of tourists from Southeast Asia.

TECO deputy representative Dustin T. S. Yang

Since its launch in 2017, the visa-free program has been reviewed annually. TECO deputy representative Dustin T. S. Yang, who previously headed the office’s visa division, said the policy has proven mutually beneficial.

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“We found it is imperative to continue this policy for our Filipino friends. Last year, we welcomed almost half a million Filipino tourists to Taiwan. It’s very important for our tourism industry,” Yang said.

The Philippines reciprocated this year by granting Taiwanese citizens visa-free entry for up to 14 days—the same duration offered to Filipinos visiting Taiwan.

“It is also on a yearly review basis. I strongly believe this policy will be beneficial to both sides, so I thank the Filipino government, and I hope this policy can continue in the years to come,” he continued.

When asked why Filipinos keep coming back to Taipei, Yang pointed to the city’s blend of tradition and modern life, its food culture, and shared values as the main reasons for their return.

“We all respect our elders. We love our children, our family. We have shared values. I think that Taiwanese people and Taiwan offer the best food in Asia. You can taste a very different variety of food in Taiwan,” Yang told Manila Standard Life.

The remarks came as the Taipei City Government’s Department of Information and Tourism launched its “Feel Your Heartbeat in Taipei” promotion in Taguig City. The two-day event, held Aug. 9 to Aug. 10 at SM Aura Premier in Bonifacio Global City, featured four interactive “Heartbeat Experience Stations” highlighting Taipei’s attractions, from a love confession wall to a lucky wheel offering prizes such as round-trip tickets to Taipei.

Filipino influencers Yosh Dimen and Vins Carlos, collectively known as The Poor Traveler, and Krisell Lumagui also shared their experiences, with Yosh praising Taipei’s inclusivity and delicious street food in its night markets.

“I think what makes my heart beat for Taipei is its inclusivity, how it welcomes everyone regardless of age, gender, and religion. It’s not a single destination. It’s really how it makes you feel, and it makes you feel welcome because Taipei welcomes everyone,” said Yosh.

The department is also rolling out billboard ads, jeepney promotions, and influencer-led social media campaigns in the Philippines. Twelve customized itineraries are being developed for Southeast Asian travelers, including routes tailored for Filipinos such as a retro-cultural tour of Dadaocheng and Dihua Street, a family-friendly circuit with Beitou Hot Springs, and a trendy urban route covering Taipei 101 and the Xinyi shopping district.

“As a Taiwanese citizen and also a diplomat, I can say the Filipino people are very friendly to us. We also want to show our goodwill and the beauty of hospitality by inviting our Filipino friends to Taiwan. Come. I hope in the future we can see you in Taiwan,” Yang stated.

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