Penshoppe went full throttle two Saturdays ago as it transformed SM Cebu into a high-energy style arena for its Full Speed Ahead campaign, the homegrown brand’s boldest statement yet for 2025.
Fans, fashion lovers, and Club Penshoppe members flocked to the event to see endorsers James Reid and Brent Manalo, who embodied the campaign’s call to “accelerate toward your dreams.”
James electrified the crowd with a special live performance, while Brent charmed attendees during a meet-and-greet that gave fans the chance to get up close with two of the brand’s most stylish icons. Both stars also joined interactive experiences, posed for selfies, and celebrated with Cebu’s style community.
The Full Speed Ahead collection, inspired by racing culture, took center stage with high-impact visuals capturing movement, power, and individuality. The brand’s latest drops were available during a mid-year sale, drawing in bargain hunters eager to grab trendy, affordable pieces. Club Penshoppe app users enjoyed extra perks, from raffle prizes and style rewards to early access to the newest looks. Interactive booths and selfie-worthy setups kept the crowd engaged throughout the day, adding to the lively atmosphere.
“This was a reaffirmation of Penshoppe as a top-of-mind destination for trendy and affordable style,” said brand communications head Donnie Manaloto, adding that having James and Brent represent the label was a perfect fit.
Founded in Cebu, Penshoppe has grown into a leading Filipino casual wear brand with a global presence. Through events like Full Speed Ahead, it continues to celebrate its roots while empowering wearers to chase their dreams with confidence and style.
