Who says minimalist style can’t stand out?
If there’s one thing the London-based fashion label COS knows how to do, it’s deliver minimalism with a modern bite, and this September, the cult favorite returns to New York Fashion Week for the fourth year in a row. The brand is joining the Council of Fashion Designers of America’s (CFDA) official calendar with its Autumn/Winter 2025 collection.
In the ever-buzzing Big Apple, COS’s runway return brings fashion and a deep connection to the city that never sleeps.
“It’s such a dynamic city with so much personality, a constant source of inspiration for our collections, from music to art,” said COS design director Karin Gustafsson. “We’re honored to return once again this September.”
The show is set for Sunday, Sept. 14 (Monday, Sept. 15 in Manila) in true 2025 fashion, and it will stream live on COS’s website, YouTube, and Instagram.
COS’s signature restraint and refinement
Steven Kolb, CEO of the CFDA, made it official: “COS has brought a distinctive perspective to NYFW. Its continued commitment to New York City is a testament to the power and appeal of our city as a global stage for creativity.”
And creativity is certainly the theme. COS has built its brand on thoughtful design and craftsmanship, not just on what’s trending. Their clothes tend to whisper rather than scream, think razor-sharp coats, muted palettes, oversized proportions, and fabrics that feel as luxe as they look.
This season promises more of that distinctive COS sensibility, refined for a world that’s increasingly looking for substance over flash. Whether you’re a fashion obsessive or just looking to elevate your capsule wardrobe, COS is speaking your language quietly, stylishly, and with purpose.
As a sneak peek of the runway look, COS released a series of images featuring the upcoming collection. The visuals were brought to life by stylist Jane How, fashion photographer Carlijn Jacobs, hair artist Olivier Schawalder, and makeup expert Lynsey Alexander — all respected names that point to COS’s growing presence in the fashion world.
The brand’s mix of experimental silhouettes, refined tailoring, and focus on quality materials has secured its standing among design insiders and sharp dressers alike.
More details on the collection are still under wraps, but one thing’s for sure: if previous seasons are anything to go by, COS will once again prove that fashion’s future can still be rooted in restraint.
