Speaking in a calm, self-effacing manner before a crowd, visual artist Isabel Santos described her newest collaboration with IQOS, “Curiosity Without Limits,” as both a professional milestone and a moment of personal growth.
“Since transitioning professionally into the arts, I’ve welcomed every opportunity to collaborate, and this experience has truly meant a lot,” Santos said during a dinner with guests and IQOS executives following the project’s official launch. “It pushed me to learn more, expand my skills, and explore different facets of myself as an artist.”
The collaboration explores the intersection of art and innovation through thoughtful design, translating Santos’s evolving visual language across IQOS devices and select retail spaces.
Defined by motion, refinement, and a sense of continuous transformation, her work turns everyday objects into expressive surfaces that echo curiosity and creative evolution.
The project aligns with IQOS’s design philosophy of rethinking familiar rituals through technology that heats tobacco instead of burning it. Evgeny Ivanov, president of PMFTC Inc., said the initiative demonstrates how artistry can reshape routine experiences.
“‘Curiosity Without Limits’ reflects how innovation and artistry can transform the everyday. Isabel’s work brings a new dimension to the IQOS experience, one filled with color, motion, and intention. Through this collaboration, we invite legal aged nicotine users to express their creativity and discover new perspectives in the way they enjoy their rituals.”
Ivanov also pointed out that the partnership demonstrates continued backing for Filipino creativity.
“For our business, we continue to emphasize support for Philippine products and local creativity. Today is especially meaningful because this collaboration with Philippine talent allows us to highlight the brand values we strongly believe in. Having talents who truly represent the brand image is very important to us,” he remarked.
“This marks an important moment as we further recognize and celebrate local Filipino talent. And this initiative is not limited to Manila, we plan to showcase it in other global markets as well. This simply proves that the Philippines is home to remarkable talent and incredibly creative artists,” Ivanov added.
Santos’s artwork extends into a curated range of limited-edition pieces, including hand-painted IQOS devices available exclusively to IQOS Club members, collectible merchandise such as tote bags, pouches, luggage tags and magnetic snap wallets, and a custom IQOS × ISABEL installation at the new IQOS boutique in Glorietta.
For a limited time, users may personalize their devices with the exclusive IQOS × ISABEL design at select locations in Bonifacio Global City, Mall of Asia and the Glorietta boutique, offering new ways to customize and engage with the IQOS experience.
The collaboration launched Feb. 6 and is available at participating IQOS Boutique Stores nationwide. It signals IQOS’s continued focus on design-led partnerships and its push to provide better alternatives for legal-age smokers who would otherwise continue smoking.
Henry Martin Yap, brand manager for IQOS at Philip Morris International, described the project as the next chapter in the brand’s creative collaborations.
who embodies the brand’s innovative and exploratory spirit
“Today, we’re excited to introduce ‘Curiosity Without Limits.’ As you know, curiosity sits at the core of how we innovate, design, and continuously evolve as a brand. This mindset naturally connects with Isabel’s craft. Her creative process is driven by constant exploration, questioning what a canvas can be and how an idea can take shape,” Yap said.
