IKEA Philippines has unveiled its Stockholm 2025 Collection, featuring 93 new pieces that combine Scandinavian craftsmanship, timeless design, and modern comfort, offering Filipino homeowners a chance to bring warmth and simplicity into their most lived-in spaces.
The launch was led by IKEA Philippines sales leader Madel Mercado, who welcomed guests and guided them through a quick tour of the brand’s most premium line to date.
From curated displays to interactive product previews, the event showcased IKEA’s commitment to what it calls “democratic design”—balancing form, function, quality, sustainability, and affordability.
“This is an invitation to reflect on what truly matters in our homes and how thoughtful design can enhance the way we live every day,” Mercado said.
“The Stockholm Collection represents the very best of IKEA, combining function and emotional resonance,” she added.
Now on its eighth and most expansive iteration, the Stockholm Collection celebrates its 40th anniversary with a focus on natural materials, handcrafted details, and long-lasting functionality. From modular sofas and rattan armchairs to handwoven wool rugs and mouth-blown glassware, the collection reimagines Swedish tradition for today’s homes.
IKEA describes the collection as “a celebration of the great indoors,” spaces that not only house our routines but also hold our most personal moments. Some pieces don’t just fill a space; they tell a story. They echo morning rituals, Sunday gatherings, reunions with friends, and quiet nights with the family.
Taking center stage during the tour was the Stockholm three-seater sofa, designed by Nike Karlsson and made with a pinewood frame, pocket springs, and a fabric blend of cotton and linen. Mercado emphasized its durability and practicality: “It’s washable, removable, and comes with a 25-year limited warranty.”
Other highlights included a flat-woven wool rug by textile designer Pauline Machado, inspired by Sweden’s cityscapes and natural surroundings. Her reversible rugs and merino wool throws reflect seasonal colors and forest imagery.
“Nature is the best designer. Every color matches beautifully in the natural world, and you can see how we’ve tried to capture that,” said Machado.
Also on display were bentwood dining chairs crafted through traditional steaming and bending techniques, rattan-framed lounge seating, and a sleek modular sofa by Ola Wihlborg, developed after more than 30 prototypes to perfect both comfort and shape. Wihlborg’s version addresses the common frustration of cushions that lose form.
During the event, guests were encouraged to touch and try every product, from castor-mounted side tables to hand-assembled chandeliers that come with white gloves. Mercado noted how each piece was “made to be experienced, not just admired.”
The use of natural and tactile materials—like rattan, pine, wool, and glass—runs throughout the collection, chosen specifically for how they age, interact, and complement each other over time. Each piece is crafted to feel both timeless and contemporary, allowing customers to mix and match within their existing spaces.
For IKEA, the Stockholm Collection is more than just design, but a living embodiment of its Democratic Design Principle, the foundation of every IKEA product. As explained during the event, this design philosophy integrates five essential elements: beautiful form, everyday function, long-lasting quality, environmental and social sustainability, and low price.
“The purpose of the Stockholm collection has always been to prove that high quality doesn’t need to come at an intimidating cost. Craftsmanship is at the heart of this project,” said Karin Gustavsson, creative leader for Stockholm.
On the other hand, IKEA Philippines’ country retail manager Ricardo Pinheiro added that the collection was designed with real homes in mind.
“This is why it feels both global and deeply personal—warm, welcoming, and made to last—perfect for Filipino spaces, whether it’s a condo or a spacious family home,” said Pinheiro.
The Stockholm 2025 Collection is now available at IKEA Philippines in Mall of Asia and online. For shoppers looking to bring home thoughtful, story-filled design, the collection offers pieces that are both beautiful and built for life.
